July 21, Do fiction and nonfiction writing have anything in common? After all, their goals are fundamentally different.
Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 tofollowers on Instagram with no budget and no expensive gear. What makes a great Instagram caption? Captions can be up to 2, characters in length, include emoji, and up to 30 hashtags.
As with any piece of good web writing, your Instagram caption should be attention-grabbing and easy to read and follow.
It should also speak to the content and the audience. Instagram demographics show us that the platform is used by people in all income brackets, and is slightly more popular among women than it is with men.
But those are the broad strokes. The better you know your audience, the easier it is to tailor your Instagram marketing strategy to their needs and expectations. To that end, we recommend building audience personas.
These archetypes outline basic details about your target customers, their goals, and their pain points. Our guide to creating audience personas outlines the questions you need to ask yourself to determine who your customers are.
How old are they? Where do they live? What sorts of jobs do they have? What do they do outside of work? Will my audience understand this reference? Are emojis and netspeak appropriate to use here? Answer those questions, and actioning on the next step will be much easier.
You might also try jotting down a few adjectives that describe your business and use those to find the right tone.
Of course it depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality. Consider length Remember that most people scroll through their Instagram feeds at a brisk pace.
Give context where you need to, but if the post speaks for itself, let it. A post shared by Tesla teslamotors on Jun 14, at 9: A post shared by National Geographic natgeo on Aug 26, at 3: Put any mentions and hashtags more on those later at the end.
Also, leading with the most important words is just good writing. Cut out words that are clearly.Aug 11, · How to Write an Interesting Article.
In this Article: Planning Your Topic Writing Compelling Content Making Your Article Reader-Friendly Sample Articles Community Q&A Writing an interesting article is an art. You need to think about answering the right questions, using the correct writing techniques, and formatting your article in the best way%(27).
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The lead needs to hook your reader into reading the whole article, so don’t be afraid to put the most interesting information up front – don’t bury it further down the page. 5. Build your angle with a quote. It’s the oldest trick in the book, but using the active rather than the passive voice will automatically make your writing more interesting to read.
It results in more direct, energetic writing that makes the reader feel more ‘in the moment’. The first step to writing a short story is to write the former, the story, that version of the story that you would tell a friend.
And when you write it, be sure to write it in one sitting. Just tell the story. A good blog post delivers its message by combining words with visual interest in a well-structured format that’s easy to read.
Follow the basics in this article to start writing posts that attract and hold your readers’ attention.