Operation strategies case study

Helped manage the implementation program and supported their vendor selection and integration management activities. Program leadership Case study, 2 pages Developed a detailed plan for an upcoming longwall move that catered for current and future moves.

Operation strategies case study

In this ever accelerating and competitive industry, Samsung has made huge strides in gaining the competitive advantage in the international market.

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So how did they do it? Samsung needed to reinvent themselves.

Operation strategies case study

To do so, Samsung began by shifting their business focus. Instead of focusing on process improvement, Samsung shifted to focus on innovation. With the focus on innovation came a complete shift in the workforce as well. As a result, the culture shifted from a Confucius-like paradigm to a workforce where innovation and forward thinking was rewarded through merit pay and promotion.

Certainly these internal changes were received with skepticism and doubt, but Samsung Chairman Lee Kun-Hee recognized that the key was to only change what needed to be changed. He ensured that people understood the new practices, and never wavered in his commitment to these efforts.

Lee demanded a complete rethinking of key fundamentals and set the stage for long-term investment in innovative, premium products and brand value. In order to get ahead, Samsung would have to figure out a way to diversify their offerings.

During the early s, consumers began flocking to digital technologies that were being introduced in consumer goods like cameras, audio equipment and other electronics. As the analog marker leaders, Japanese companies were reluctant to adopt this new technology.

Lee championed digital product innovation, opening the door for Samsung to develop the agility, innovation and creativity needed to succeed in the digital market. While this was a risky move, investing in the digital convergence set Samsung apart from the competition. Samsung forged ahead creating an array of digital products across a remarkable range of consumer goods.

In addition, Samsung, once stymied in its tunnel-vision focus on improving business processes, was now able to use those skills to better understand the finer points of the marketing mix, including pricing models, product development and how to optimize these factors to make the most of short product life cycles.

Samsung had the ability to move a product from concept to commercialization in just five months, as opposed to the previous 14 months five years earlier.

This was twice as fast as its competition. As a result, Samsung could refresh its product line twice as often. This fluency in the digital space led to a keen insight on how consumer behavior was changing and where the industry was headed.

Samsung was among the first to recognize that different technologies were merging into single products and that these products themselves were further enabled by connectivity to the network. Global Marketing Prowess In the early s, there was very little interest in building the Samsung brand globally.

And, they succeeded in doing it! Eric Kim was just the right guy to usher Samsung into the global market.

Add to basket What elements of its business strategy are working for it and how does it manage to get more out of its stores? Does local adaptation contribute to business growth in a country?
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Kim was Korean-born, US educated and experienced in the technology sector.Operations Strategy at Galanz Case Solution,Operations Strategy at Galanz Case Analysis, Operations Strategy at Galanz Case Study Solution, Introduction: Galanz is a Chinese manufacturer engaged in the manufacturing of microwave ovens.

The company was formed by Liang Zhaoxian’s father, Liang Qi. This case study discusses reasons for McDonald's success in India, it's business strategy and efforts to get more out of its stores in India. The case briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain and pricing strategy.

Further, the paper examines the explicit links between business mainstream and operations strategies within firms by exploring the strategy formulation process and possible links between this relationship and subsequent operations performance.

Business Strategy Case Studies. Jan 8, "Strategy requires thought, tactics require observation", – Max Euwe "If GE’s strategy of investment in China is wrong, it represents a loss of a billion dollars, perhaps a couple of billion dollars. If it is right, it is the future of this company for the next century.

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